Charles Nguyen

Insights

Knowledge from real operations

Practical articles on site selection, kitchens, menus, digitalisation and leadership — written from experience, not from a distance.

Location

Choosing the right restaurant location: what actually matters

Rent is rarely the problem — the wrong location is. The factors that decide a site's fate and the warning signs founders should take seriously.

· 6 min read

Kitchen & Workflow

Improving kitchen workflow: why your kitchen is slower than it needs to be

Long waits rarely start at the stove — they start on the routes in between. The most common workflow mistakes and how to fix them.

· 5 min read

Menu

Making your menu more profitable: menu engineering in practice

Not every popular dish makes money — and not every profitable dish gets ordered. How to improve your menu systematically.

· 6 min read

Digitalisation

Digitalising ordering: your own shop or a delivery platform?

Commissions, customer data, control: the case for your own ordering shop — and when platforms still make sense.

Coming soon

Founding

Common mistakes in new restaurant ventures — and how to avoid them

From over-investing in the fit-out to missing opening reserves: the classic pitfalls of the first twelve months.

Coming soon

Team & Leadership

Onboarding staff properly: systems that survive daily service

Why the first three shifts shape the following months — and how a simple onboarding system improves quality and retention.

Coming soon

Website & SEO

Optimising your restaurant website: from business card to guest magnet

Opening hours, menu, reservations, local search: the basics many websites get wrong — and the quick levers.

Coming soon

Purchasing & Numbers

Lowering food cost without losing quality

Shrinkage, portion sizes, purchasing and the menu: where the percentage points really go missing and how to win them back.

Coming soon

Digitalisation

Own online shop versus delivery platform: the honest maths

What 30% commission really means — and how your own pickup shop reduces dependency.

Coming soon

Technology

Choosing the right POS system: requirements before vendors

Why system selection starts with your workflows, not the vendor demo — and which features truly count.

Coming soon

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